Streaming viewership beat out traditional TV to hit a new record high in July, according to a report Tuesday from Nielsen. While broadcast TV and cable snagged 20% and 29.6% of viewership respectively, streaming accounted for 38.7% of TV usage for the month. A surge in June — which Nielsen attributes to kids’ summer break — highlighted a trend that saw streaming outpace all other TV platforms by at least 6-7% of viewership share.
Per Nielsen, for kids between ages 2 and 17, “non-traditional TV options accounted for 90% of their increased usage,” with streaming making up 62% of that bump for those age 2-11. However, they’re not the only ones enjoying what’s on TV, with adults turning to Netflix, Tubi and other services this season.
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Top Streaming Services of the Summer
What are you watching the most this summer? YouTube took the top spot in June and July, and free streaming services like Tubi and Roku have gotten a piece of the pie too. The top 10 most-streamed platforms in July are listed below. In June, Paramount Plus and Roku Channel sat in reverse positions.
- Prime Video
- Disney Plus
- Roku Channel
- Paramount Plus
New releases and children’s programming helped pushed streaming services to the top, with shows like Prime Video’s Jack Ryan, Bluey on Disney Plus and Suits on Netflix contributing to the increase. Nielsen reports that three services reached “all-time high” status: YouTube, Netflix and Prime Video, while gaming consoles make up the “other streaming” category.
To learn more about CNET’s streaming TV coverage, check our our best streaming services list and our picks for free streaming services.